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driver of sustainable development in the creative
economy. The significance of the role of design and
culture with the creative industries is under-researched,
especially from the new emerging economies perspective.
Therefore, designers need a framework which will guide
them on how they can create sustainable, and innovative
cultural sensitive products which reflect users’ identities.
Co-designing from cultural memory is a new design
approach which embeds users’ beliefs, expectations, and
expressive values in products and services. The paper
discusses two case studies which were conducted in
Botswana within the creative industries. The aim was to
study how designers imbued cultural memory factors into
design features. The paper developed a culture-centred
design model after carefully studying how designers
identify, transform and imbued cultural memory factors
into innovative glocalised products that have local
meaning and a global appeal.
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